Pride - Thinking you are the only one who can do an amazing job. When there are a million things to do and you don't have time to fix errors, or when the outcome of an error is the loss of revenue you actually can not manage to lose, it's easy to fall into the trap of believing you are the only one that can do a job well. But if that held true, no sustainable company would ever grow beyond the size of a "Mother & Pop" shop. The severe truth is that you have actually not put in the time to build scalable systems and processes and train your staff correctly.
Food miles vs Fair Trade. On one hand, it is necessary to support local farmers and growers, and to keep carbon the importance of sustainable business these days emissions to a minimum. On the other hand, some establishing nations depend on exporting food as their main escape of the hardship trap and need folk like you to purchase them - double this for Fair Trade items, which have typically been set up by aid companies to assist people help themselves. One response: buy fresh fruit and veggies as locally as possible however buy Fair Trade coffee, tea and cocoa.
Bose develops a high quality speakers and sound systems and knows how to market. There is no factor air cleansers, vitamins, and even tooth paste could not be sold in a similar style.
There are a variety of PV manufacturers that are publicly sold the numerous American stock exchanges. A few of the significant ones include First Solar (ticker: FSLR), Sunpower (ticker: SPWRA), Evergreen Solar (ticker: ESLR), and Suntech Power (ticker: STP). For a more detailed list of solar business, check out the holdings of a Solar ETF by Claymore (ticker: TAN). This ETF purchases the majority of the significant solar gamers out there. So, if you are lazy in picking companies, but would like exposure to the industry, this ETF might be your option. As constantly with funds, you need to do a lot more homework to ensure all of its holdings do not participate in any doubtful practices (see my post on ethical investing).
Another example of high inertia is how we utilize our checking account and credit cards. In their Private Service Barometer, PricewaterhouseCoopers (PwC) recently discovered that only 6 percent of participants had actually changed their organization banking relationships in the past 6 months. This is in spite of the reality that new offers are coming on to the market all the time, enabling businesses to save cash.
Inertia applies to your organization through the kinds of sales contracts that your business has in place. At one extreme, you might provide agreements and memberships that are instantly billed each quarter, month or year and will continue to be paid till they're stopped.
Acknowledge that each deal is a voluntary one, or must be. Nobody must feel "locked" in to continue being or purchasing related to you in the future.